Television channel Colors seems to be on a eyeball-grabbing spree. After premiering the big-budget underwater caper Blue, it has reportedly acquired the first-satellite screening rights of this year’s money-spinner Ajab Prem Ki Ghazab Kahani as their year-ender whammy.The channel is learnt to have paid a whopping Rs 4.5 crore for it.”With Blue and Ajab Prem Ki Ghazab Kahani we wanted to enter the feature film slots with a bang.
So far we had desisted from showing feature films,” said a source from the channel. “Once we decided to show films, we had to grab eyeballs immediately. And to do so we needed films that would elicit instant reaction. Having got that with two new biggies, we’ll now settle down to telecast less recent films,” added the source.Unlike Blue which sank without a trace at the box office after its theatrical release October 16, Ranbir Kapoor and Katrina Kaif starrer Ajab Prem Ki Ghazab Kahani is a hit.
But Ramesh Taurani, producer of Ajab…, says it won’t affect the film’s collection at the ticket window.”The satellite premiere of Ajab… is happening at December end which is two months after its theatrical release. The theatrical business nowadays is for four weeks, however successful the film,” said Taurani.
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