Aamir Khan is known to pick his endorsements only if convinced about the product. The actor recently shot for a company's commercial which will never air on TV! It will only be shown at the corporate's conferences to clinch business deals.
It is learnt that the Ghajini actor has been paid about Rs 3.5 crore for the ad.
A source in the industry reveals, "Other actors in the industry are known to charge astronomical figures for shows, product endorsements and appearances. But when it comes to doing something totally out-of-the-box, only the perfectionist Aamir can achieve that."
The source further adds, "Aamir is a regular consumer of the group's products especially its rose sherbet. the reason why he agreed to model for the drink as well as its other products.
Moreover the company has a name and has stood guard for a century. It also has an international presence with its products in great demand in the West. Aamir weighed all these reasons before signing on the dotted line."
Star value
Interestingly the brand never used film stars as models all these years. Nor did it have a mega bucks high-end marketing blitzkrieg as it has stood around for years and withstood competition from the cola giants. A while back they had roped in Juhi Chawla for the the rose sherbet's commercial.
No comments:
Post a Comment