IPL is the ultimate package of glamour and entertainment, and how! Katrina Kaif with the winner of the RCB contest Fans of Royal Challengers had a double delight in store last Thursday when they were treated to a first-of-a-kind experience with a special screening of their team’s match against Chennai Super Kings in the DLF IPL league.
RCB fans also had a special opportunity to interact with Bollywood queen and brand ambassador for Royal Challengers, Katrina Kaif who showed her support for her team.
She was at the ITC Grand Maratha Sheraton in Mumbai, especially to spend time with her fans. She was seen cheering and supporting her favourite team along with hundreds of RCB fans during the game, presented by the RCB’s proud sponsor and Game for Challenge partner, Royal Challenge.
Highlighting the activity, VK Rekhi, President and Managing Director, United Spirits Limited, part of the UB Group, said, “Keeping in sync with the brand’s image, we wanted to create an exceptional level of engagement and experience for all Royal Challengers fans. We felt the need to interact with the team fan base to encourage and garner support throughout the tournament. The format of the campaign was to engage the fans and institute a personal communication between them and their favourite team. Katrina as a brand ambassador and known celebrity in the country was a perfect fit.”
Ten lucky winners of the Royal Challengers contest were felicitated by Royal Challenge and received personally autographed team jerseys from Katrina Kaif during the event. So, if you are an RCB supporter, get ready to be bowled over by the queen of Bollywood who is enjoying her stay in India watching the DLF IPL with the RCB fans. For sure, the upcoming matches are going to get thrilling, thanks to Royal Challenge.
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